The leading brand in Swiss luxury watches, Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism.
Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean.
An independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches to the most exacting standards.
Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise through a broad palette of sponsoring activities and philanthropic programmes.
Definiteness of purpose is the starting point of all achievement. The same can be said for Rolex, one of the most powerful global brands in watch manufacturing.Rolex is very secretive about its inner working as compared to the other powerful brands in the world. The company has reached heights on its own. The CEO of the company said that he is proud to work in the most beautiful building of the company after Buckingham Palace.
Rolex SA is the leading luxury watch manufacturer in the world producing over 2,000 watches per day that generate sales of over $7 billion dollars each year. The Swiss based Company manufactures, services and distributes wristwatches under the Rolex and Tudor brand through authorized dealers. It was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, England and was recently ranked 57 on the worlds most powerful brands. The original name of the company was Wilsdorf and Davis. In 1919, operations were relocated to Geneva, Switzerland. The brand today competes with other leading luxury watch companies like Patek Philippe, Omega, and Panerai and sponsors many major sports events in tennis, golf, yachting, and racing.
The story of the company and its founder Hans Wilsdorf is quite intertwined. Rolex revolves around a single man’s passion that drove the company to such success. Even after the death of its founder, the company continues to work on his path and is the number one watch company in the world.
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